About
Why I built Launch Point.
A note from Dr. Keita Franklin, founder of The Launch Practice.
THE STORY
In Keita's words
I’ve spent twenty-five years working in behavioral health and workforce development. I’ve led national programs, advised senior leaders in government and the private sector, and trained thousands of professionals across the country in how to support people through hard transitions. This isn’t a second career for me. Helping people get unstuck is what I’ve done my whole working life.
I built The Launch Practice because I kept seeing the same thing — in my own family, in friends’ families, and now in the news. Smart, capable young adults stalling out after graduation. Parents close enough to the issue that their help isn’t landing the way they want it to. And a real moment in the labor market where the launch has gotten objectively harder. A little structured coaching, from someone who isn’t the parent, can change all of that.
Launch Point is a boutique practice. When you work with us, you work directly with me — not a junior coach, not a contractor, not a chatbot. Operations and client experience are managed by Trevor Franklin, who handles scheduling, intake, and the day-to-day side of the practice.
If you’re reading this, you’re probably either a parent worried about a young adult you love, or a graduate who knows the launch is harder than expected. Either way, you’re exactly the person I built this for.
— Keita
BACKGROUND & CREDENTIALS
A career spent helping people through hard transitions
Dr. Keita Franklin is a senior leader in behavioral health and workforce development. She has spent more than two decades in senior roles across government, nonprofit, and private sector organizations, focused on how individuals and institutions navigate high-stakes transitions.
She has built and led national programs reaching hundreds of thousands of people, advised cabinet-level leaders, and trained countless professionals on resilience, workforce development, and human performance. She is also the author of an upcoming book on connection and human flourishing.
Credentials
- Doctorate in Social Work
- [Add: relevant coaching certifications — ICF, BCC, CliftonStrengths certified, etc.]
- Twenty-five years of senior leadership experience in workforce and human development
- Author, [book title — add when ready to disclose publicly]
- Frequent speaker on resilience, leadership, and human transitions
THE TEAM
Operations & Client Experience
Trevor Franklin
Operations Lead
Trevor manages the day-to-day side of Launch Point — scheduling, client intake, communication, and the logistics that keep engagements running smoothly. If you reach out to the practice, there’s a good chance you’ll hear from Trevor first.
[Optional placeholder — Trevor’s background, education, or anything he wants on the public site.]
THE PHILOSOPHY
How I think about this work
Launching is a skill, and skills can be taught
Most people treat life transitions as personality tests — you either handle them well or you don't. That's wrong. Transitions are skill-based. The launch from college into early adulthood can be taught, and most graduates have never been taught it.
The graduate is the client
Parents pay the bill. Families are partners in the engagement. But the graduate is the client, and coaching only works if the graduate is engaged, respected, and treated like the adult they are. That principle is non-negotiable.
Honest is faster than nice
Coaching that won't tell you the truth isn't coaching. Sometimes the truth is that the target role is wrong, the resume is fine but the strategy is broken, or the family dynamic is part of what needs to shift. We tell graduates and families the truth, even when it's uncomfortable, because the alternative is wasting their time.
Movement is the measure
The work matters, but real movement is the measure. If a graduate isn't getting closer to a real next step, the coaching isn't working — and we're going to talk about it directly.