College is the easy part.
The launch is harder.
We help new college graduates identify their strengths and build a real, step-by-step plan to land a job — and start a career. We also coach the families who are trying to help.
This isn't your imagination. The launch really has gotten harder.
5.7%
Unemployment rate for recent college graduates in Q4 2025 — a three-year high, and notably above the overall 4.2% national rate.
30%
Of 2025 graduates secured full-time jobs in their field of study.
42.5%
Underemployment rate among recent graduates — meaning nearly half are working in jobs that don't require their degree.
Sources: Federal Reserve Bank of New York Labor Market for Recent College Graduates (Q4 2025); Cengage Group 2025 Graduate Employability Report; Indeed Hiring Lab analysis.
What the numbers don't capture
You already know what this looks like. Your kid is home. They’re applying to things and getting no response. They’re taking jobs they don’t want, or not taking any at all. Every conversation about it feels loaded. Every offer of help feels like overstepping. And most of the career advice you remember from your own first job is twenty years out of date.
Meanwhile your graduate is exhausted, embarrassed, and quietly losing confidence. They’ve heard enough advice. What helps at this stage is someone outside the family who can sit down with them, identify what they’re actually good at, and build a step-by-step plan they can follow.
That’s what we do.
HOW WE HELP
Three paths to launch.
The Launch Plan
One-on-one coaching with the graduate
A structured ninety-day program that walks the graduate through identifying their strengths, narrowing in on target roles, building a networking and application strategy, and preparing for interviews. The goal is real momentum by week twelve, and ideally a strong job offer.
The Family Launch Engagement
The graduate, plus dedicated coaching for the parent.
Most families choose this version. Everything in The Launch Plan, plus working sessions with the parents on how to support the search without overstepping — including a network audit, scripts for warm introductions, and clear guidance on when to step in and when to step back.
Group Cohorts
Eight weeks, four to six graduates, real accountability
A more accessible option for graduates who do better in a group than working one-on-one. Same methodology, structured peer accountability, lower price point.
WHO WE ARE
This isn't generic career advice.
The Launch Practice is led by Dr. Keita Franklin. Before this, she spent twenty-five years working in behavioral health and workforce development — running national programs in suicide prevention, advising senior government and private-sector leaders, and training thousands of professionals to work with people in crisis and transition.
The practice is run alongside her son, Trevor Franklin, who manages the day-to-day side of the business — operations, marketing, scheduling, and client communications. Trevor brings a younger perspective to the work, having recently navigated the post-college launch himself. Together they bring two angles to the practice: clinical depth and lived experience, expert and peer.
Emmalee A
Tanya B
WHAT FAMILIES SAY
Stories from the families we've worked with
Start with a conversation
The first step is a free thirty-minute call. We’ll talk about where your graduate is, what they’re stuck on, and whether coaching is the right next move for your family. There’s no pressure. Most of those calls end with a clear sense of what to do, whether or not we end up working together.